For coaches, trainers and program founders

Deliver, fill and convert your live 1-to-many programs.

Cohorts, group programs, masterclasses and workshops. Run a room people return to, fill it with the right people, and share an offer that turns interest into conversions.

Book a 15-minute call or see upcoming workshops

You'll walk away with a clear next step.

An illustration of the method, not a real session.

40 live,
10 enrolments

Justin, founding cohort launch

30 live,
7 calls booked

Jacqueline H. ("Mama J")

18 live,
9 calls booked

Björn H., Leadership Coach

52 live,
15 sales

Ben's own workshop, June 24, 2026

Real rooms

The room did the selling.

Each square is one person who showed up live. The coral ones booked a call, enrolled or bought. Numbers are as reported by the person who ran the room.

JustinFounding cohort launch

40 live, 10 enrolments

His first high-ticket sale without a sales call.

"I now have a talk framework I've already used again and will keep using."

Jacqueline H. ("Mama J")Mindset and Business Coach, UK

30 live, 7 calls booked

A live coaching session with her own community.

"He didn't try to change my voice. He listened and tuned in to me. And it's not generic."

Ben SherryMy own workshop, June 24, 2026

52 live, 15 sales

7 closed on the call. A mix of cold and warm registrations.

The same method I teach, run on my own calendar first.
Björn H.
"Ben's suggestions make pitching way less of that big scary monster it had been."

Björn H., Leadership Coach

18 live, 9 calls booked

The method

Fix the room before you fill it.

Three steps. Each one works the same way in your free session and inside the program people pay for.

01

DeliverRun a room people return to.

In your free session
People take action, not just watch, and leave with a result they can use today.
In your paid program
Every session ends with a clear outcome, real feedback and a reason to come back next week.
02

FillBring in the right people, and get them to show up.

In your free session
Outreach to the network you've built, a simple registration page, and reminders that get people there.
In your paid program
Your next cohort, filled from past participants and the people who came to the free room.
03

ConvertTurn interest into conversions.

In your free session
A clear offer, made with confidence. Proof, a live demonstration, and objections answered before anyone raises them. Then follow-up that turns “maybe” into booked calls and sales.
In your paid program
Renewals, upgrades, referrals and testimonials, built into the program instead of left to chance.

Who it's for

Which room is yours?

You have a validated offer. You're already running live sessions (or just about to start). Most rooms leak in one of three places. Find yours, and that's where we start.

Your gap: Deliver

People sign up, then drift.

The first session lands. By week 3 or 4, the cameras are off, attendance drops and churn is high.

Your gap: Fill

Great session. Nearly empty room.

The people who come love it. There just aren't many of them, or they register and never show up.

Your gap: Convert

Full room. Nobody buys.

People say thanks and leave. The offer feels awkward to say. The feedback is positive, but no one buys.

Not running live sessions yet? If you've already validated your offer and you're ready to run your first session, we'll show you where to start.

Probably not a fit

  • You don't have anything that sells yet.
  • You don't want to run live sessions yourself.
  • Your calendar is full from referrals, and you'd like to keep it that way.

Work with me

Two ways to start.

Every client starts with a 15-minute call. We'll work out if working together looks like a good fit. If not, you'll still walk away with a clear next step.

Start here

The Studio Community

Learn to deliver, fill and convert with 600+ business owners.

  • Validated templates you can use today.
  • Workshops on live 1-to-many programs.
  • Business owners using live events to grow.

Freeon Skool

No call needed. Join and start with the templates.

Join the Studio

Done with you

90-Day Growth Partnership

Live sessions that fill, hold attention and book sales calls.

  • Your sessions built with you.
  • A room people join week-to-week.
  • Offers and follow-up that turn attendees into booked calls and sales.

Founding rateshared on your call

5 qualified sales calls by day 90, or I keep working with you free. Terms

Book a 15-minute call

How the 90 days run

Growth Partnership
Month 1

Build it and go live

We plan it, I build it, we practice it, we install the system. Your first session goes live.

Month 2

Run it and tighten it

Up to two live events a month. I review every recording myself, and we fix what leaks.

Month 3

Make it yours

What works becomes your routine, and you leave with your next 90 days planned.

An illustration of the process, not a promised attendance number.

Clients and community

What people say after working with Ben.

"This session helped me see how to keep my integrity and increase my visibility at the same time."
Selina K.Pitch review
"Ben's feedback was clear, direct, and immediately useful. … It made the whole thing feel more like a real conversation and less like a rigid pitch."
Cara O.Founder
"If you're anything like me, the more you polish your pitch, the more stale and rehearsed it feels when you actually deliver it. With Ben's framework, it's easy to switch it up."
Krista M.Founder and Chef
"Ben figured out what mistakes I was making when I was giving my introduction on the calls. … People liked it."
Uzair K.Productivity Coach
"It took Ben 15 minutes to fix my 14-year problem."
Eileen M.Founder and International Best-Selling Author
"Lead with a relatable story and keep part of the pitch evergreen. That is where the breakthrough happens."
Stefanie Z.Founder
"My pitch, which I thought was almost complete, was halfway there."
Steven C.Founder
"Ben helped me bridge the gap in a simple, natural way, and adjust my introduction depending on the room."
Anna K.Landscape Architect
"Ben and the community have been a great help in preparing live, in-person workshops that I've given, as well as online masterclasses. … Ben really goes the extra mile to make sure he's providing as much value as possible, no matter whether you're paying him or not."
Joel R.Paying member for 14 months
"The 1:1 I had with Ben before I ran my workshop and [his] input was invaluable and I highly recommend booking in with him."
Dee S.Coach
"A very strong, high-level overview with lots of clarity. A genuinely valuable lesson."
Jay R.Founder
"Two weeks to become a better speaker. The change has only compounded since."
Aaryan B.Community Builder
"60 years of public speaking. 18 minutes is all it took to change it."
Rasheed H.Founder
Ben leading an interaction demo for a room of trainee teachers at HESS head office
Running an interaction demo for new teachers at HESS head office, Taiwan.

About Ben

I trained teachers before I trained anyone to sell.

I was a teacher and manager for six and a half years. During that time, I ran monthly trainings for schools and districts. This led to a full-time teacher training role at the head office of HESS International Educational Group where I ran trainings around Taiwan, in-person and online, for rooms as large as 500 people. I was completing my Master of Education at the same time, so the learnings went straight into the room.

Since then, I've coached more than 200 people one-to-one, from first-time founders to senior executives. For 20 months, I ran a free weekly online speaking workshop for professionals improving how they communicate. I also ran a high-ticket group coaching program on executive communication skills. People kept coming back week after week, with nothing holding them there besides the sessions and their desire to improve.

M.Ed.Master of Education
20,000+hours teaching and coaching
200+clients coached 1:1

Built around how you're actually good in a room.

Connect with Ben on LinkedIn

Coached leaders and professionals from

AppleMicrosoftAdobeAmazonPwCCommonwealth BankANZ

Questions

Fair questions.

If yours isn't here, bring it to the 15-min call.

"I don't have time."

Plan on about 3 to 4 hours a week: your sessions, the outreach in your plan, and two calls a month. I build the materials, so you're not starting from a blank page.

"I already post clips of myself."

A clip shows you talking. A live session lets people experience being taught by you, with a date on the calendar and a next step at the end. Clips are good for being seen. A room is where people decide.

"My audience is small."

You don't need a big one. You need people to invite: a network, a client list, past participants. Twelve people taking part beats two hundred sitting silent, and the outreach plan grows the list from there.

"I'm not running live sessions yet."

That's fine, as long as what you sell already works. We plan your first session together, I build the materials, and we practice it before you go live.

"I've tried webinars. Nobody came, or nobody bought."

Usually one of three things leaked: the session was a lecture, the wrong people were invited, or the offer was unclear and never followed up. We find which one, and fix that first.

"Selling at the end feels pushy."

It doesn't have to. When the session proves the value, the offer is the obvious next step, and you make it with confidence.

"What if it doesn't work?"

The Growth Partnership comes with a guarantee: do the work, and if you haven't booked 5 qualified sales calls by day 90, I keep working with you free until you do. Full terms.

Next step

Find out where your room is leaking.

15 minutes on Zoom. You'll walk away with a clear next step.

  • A few questions about your business and the sessions you run.
  • Which of deliver, fill or convert is leaking most.
  • The one thing to focus on for the next 30 days.
Ben Sherry
Ben SherryFounder, The Live Event Studio.
Based in Taipei, Taiwan / Perth, Australia.

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